image : 	Eugene M. Schwartz

Eugene M. Schwartz

Eugene Schwartz was a legendary copywriter. In fact, I would go as far as to say that he is one of the greatest copywriters who ever lived – we still swipe his material today. His specialty was direct-mail campaigns, and before he passed away in 1995, he had written 10 books including “Breakthrough Advertising”. Although I study a lot of marketing and copywriting books, in one of his last seminars he shared some powerful secrets which I would say blew me away.

The Best 1 Books on Eugene M. Schwartz

image 	Eugene M. Schwartz

Breakthrough Advertising

2004. First Edition. Glossy hardcover. No dust jacket. 236 pages.
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IF YOU’D LIKE TO LEARN MORE ABOUT EUGENE M. SCHWARTZ, YOU CAN FIND HIM ON HIS Website, Facebook , Twitter , Instagram AND Youtube