image : John Brooks

John Brooks

John Brooks (1920-1993) was an award-winning writer best known for his contributions to the New Yorker as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His books Once in Golconda, The Go-Go Years, and Business Adventures have endured as classics. Although he is remembered primarily for his writings on financial topics, Brooks published three novels and wrote book reviews for Harper's Magazine and the New York Times Book Review.

The Best 7 Books on John Brooks

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Business Adventures: Twelve Classic Tales from the World of Wall Street

Business Adventures remains the best business book I’ve ever read.” —Bill Gates, The Wall Street Journal

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime New Yorker contributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.

Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.
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Our America: Life and Death on the South Side of Chicago

Through two award-winning National Public Radio documentaries, and now this powerful book, LeAlan Jones and Lloyd Newman have made it their mission to be loud voices from one of this country's darkest places, Chicago's Ida B. Wells housing project. Set against the stunning photographs of a talented young photographer from the projects, Our America evokes the unforgiving world of these two amazing young men, and their struggle to survive unrelenting tragedy. With a gift for clear-eyed journalism, they tell their own stories and others, including that of the death of Eric Morse, a five-year-old who was dropped to his death from the fourteenth floor of an Ida B. Wells apartment building by two other little boys.
Sometimes funny, often painful, but always charged with their dream of Our America, LeAlan Jones and Lloyd Newman reach out to grab your attention and break your heart.
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Business Adventures by Brooks, John (2014) Hardcover

[ Business Adventures Brooks, John ( Author ) ] { Hardcover } 2014
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Once in Golconda: A True Drama of Wall Street 1920-1938

Once in Golconda "In this book, John Brooks-who was one of the most elegant of all business writers-perfectly catches the flavor of one of history's best-known financial dramas: the 1929 crash and its aftershocks. It's packed with parallels and parables for the modern reader." -From the Foreword by Richard Lambert Editor-in-Chief, The Financial Times Once in Golconda is a dramatic chronicle of the breathtaking rise, devastating fall, and painstaking rebirth of Wall Street in the years between the wars. Focusing on the lives and fortunes of some of the era's most memorable traders, bankers, boosters, and frauds, John Brooks brings to vivid life all the ruthlessness, greed, and reckless euphoria of the '20s bull market, the desperation of the days leading up to the crash of '29, and the bitterness of the years that followed. Praise for Once in Golconda "A fast-moving, sophisticated account.embracing the stock-market boom of the twenties, the crash of 1929, the Depression, and the coming of the New Deal. Its leitmotif is the truly tragic personal history of Richard Whitney, the aristocrat Morgan broker and head of the Stock Exchange, who ended up in Sing Sing." -Edmund Wilson, writing in the New Yorker "As Mr. Brooks tells this tale of dishonor, desperation, and the fall of the mighty, it takes on overtones of Greek tragedy, a king brought down by pride. Whitney's sordid history has been told before..But in Mr. Brooks's hands, the drama becomes freshly shocking." -Wall Street Journal "It's all there in Once in Golconda-the avarice of an era that favored the rich; and the later anguish of myriads of speculators doomed by a bloated market, easy credit, and their own cupidity and stupidity." -Saturday Review
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Aventuras empresariais (Portuguese Edition)

Em artigo para o Wall Street Journal, Bill Gates diz que mais de duas décadas depois de Warren ter lhe indicado o livro, ele permanece como o melhor livro de negócios que leu na vida. Em um dos cases, John Brooks usa a política de preço fixo da General Electric para detalhar a falta de comunicação nos diversos níveis hierárquicos. Outra história emblemática é a da Xerox, que deveria ser estudada por todos que trabalham na indústria da tecnologia. Eles ignoraram a área de pesquisa que desenvolveu o início da rede Ethernet e a primeira interface gráfica – que hoje conhecemos como Windows ou OS X –, pois acharam que esses produtos estavam fora do core business da empresa. Há também o rombo de US$350 milhões que atingiu a Ford Motor Company, ao desenvolver o Edsel, modelo de carro de passeio que foi um fracasso monumental, por não avaliarem corretamente o nome e o design, entre outras falhas de caráter intuitivo que desconsideraram as pesquisas de opinião.
Os temas incluem inovação, estratégia, dinâmica de mercados, ética, câmbio. São 12 histórias atemporais que não se limitam a um país nem a uma área de negócios.
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The Go-Go Years: The Drama and Crashing Finale of Wall Street's Bullish 60s

The Go-Go Years: The Drama and Crashing Finale of Wall Street's Bullish 60s
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Telephone: The First Hundred Years

A centennial history of Mr. Bell's invention, its impact on and importance in American life, and the American Telephone and Telegraph Company, the world's largest corporation
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IF YOU’D LIKE TO LEARN MORE ABOUT JOHN BROOKS, YOU CAN FIND HIM ON HIS Website, Facebook , Twitter , Instagram AND Youtube