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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Achieve "Massive Action" results and accomplish your businessdreams! While most people operate with only three degrees of action-noaction, r...
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough st...
The book that shows how to get the job done and deliver results . . . whether you’re running an entire company or in your first management j...
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Grant Cardone is a New York Times bestselling author and an internationally renowned speaker on leadership, real estate investing, entrepren...
MARK JEFFERY (Evanston, IL) is the Director of Technology Initiatives and Senior Lecturer in the Center for Research on Technology and Innov...
Larry Bossidy is chairman and former CEO of Honeywell International, a Fortune 100 diversified technology and manufacturing leader. Earlier...